thinking
outside
the box
imperial
Imperial Paper Box Corp. was a pioneer in the music and media industry, becoming the first company in America to manufacture artwork onto album covers.
Although the founders have long since passed, their great-granddaughter is dedicated to sharing their story through a short film that uncovers a significant piece of music and media history that has yet to be revealed to the public. She is also actively growing her strategy consulting firm, which she has sentimentally named Imperial Paper Box Corp.
ABOUT Morrisa.
Morrisa Sukoff is a fourth-generation entrepreneur and business advisor.
Morrisa works with founders and teams in leading go-to-market strategies that increase revenue and brand visibility for new and existing products. She’s experienced working with bootstrapped startups, venture-backed companies, publicly traded companies and private equity owned companies helping them all reach their potential.
Her experience includes launching and managing new business initiatives for Mike Tyson and Mike Judge.
Her success stories include:
Developing a new revenue stream with a 246,500% profit return
Creating marketing plans that gained 69,000 likes and a 30% increase in social media followers in 24 hours
Cutting operational costs by 10%
Improving KPI and OKR performance
Streamlining processes with automation and tailored solutions
Morrisa advised on the go-to-market strategy, leading to a 30% increase in Mike’s social media audience within 24 hours. The tweet became the most liked and engaged post in the industry at that time, even outpacing celebrities with 500 times the number of Mike’s followers.
Mike Judge’s “Dancing Dan” where Morrisa sourced the opportunity, managed the business, and found the buyer achieving a record breaking genesis sale.
Morrisa worked on CBD pain relief products for Mike Tyson where she wore a lot of hats from sales, strategy, operations, branding, research, customer success, and marketing.
Industries Served
software
consumer products
AI
HEALTH & WELLNESS
E-COMMERCE
MediA
fintech
web3 & CRYPTO
robotics
LOgistics
Search engines
HEDGE FUNDS
Our Services
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Develop and execute go-to-market strategies for new products or services, or for existing ones entering new markets.
Create, organize, and track a comprehensive strategy tailored to your company’s goals.
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Leverage Existing Networks
Engage with potential customers within my network for partnerships and sales opportunities.
Market Research and Outreach
Conduct research and initiate cold outreach to target markets.
Event Participation
Attend relevant industry events and conferences to build new customer lists.
Insights and Trends Compilation
Maintain a master list of contacts with notes and trends to refine our product marketing and positioning.
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Conduct research on customers, industry trends, competitors, and build relationships with subject matter experts as needed. Identify opportunities to enhance the product or service offering and drive growth. Perform thorough due diligence.
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Public Speaking Engagements
Create presentations and educate audiences on the product or service and the pain points it solves for them.
Attend Conferences & Host Events to grow business
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Strengthen Existing Partnerships
Reduce churn rates and improve relationship retention.
Identify New Partnerships
Create a value proposition for partnerships that highlight mutual benefits. Set up meetings and discussions to explore collaboration opportunities.
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Brand Awareness Strategies
Develop engaging social media and PR strategies to boost brand awareness and drive sales.
Marketing Plan Development
Create internal resources for sales teams and customer-facing documents tailored to different audiences.
Research target audience and market trends to develop go-to-marketing strategies.
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Customer Feedback and Product Feedback
Gather insights and recommendations from potential and existing customers to enhance our product offerings.
Customer Support
Work with customer success and support teams to increase team efficiency, increase renewals, and customer happiness.
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Collaborate with engineers and other teams to develop automated tools that address pain points. Enhance both department and cross-functional team efficiency by implementing new processes that streamline workflows and reduce bottlenecks. Provide solutions that lower costs and improve company OKRs and KPIs.
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Oversee new and existing projects, ensuring they are completed on time and run efficiently.
OUR STORY.
Imperial Paper Box Corp. was founded in Brooklyn, NY, by Morris and Ettie Sukoff in 1902. After Morris lost his job in the silent film industry due to technology changes, he began selling handmade wooden boxes crafted by his wife, Ettie, for cosmetics, jewelry, and cigarettes. The business grew from their kitchen table to the basement, ultimately leading to the purchase of their first factory after they pitched a new style of music packaging with artwork to Columbia and RCA.
Pictured above is the first album to have artwork on the cover. Manufactured by Imperial Paper Box Corp.
Imperial Paper Box Corp became the FIRST COMPANY IN AMERICA to manufacture album covers with artwork and built the first machines that semi-automated production. Prior to Imperial's innovation, music records were packaged in plain brown paper bags without any artwork, which also led to the records getting scratched. Sales surged by 800% overnight when the Sukoffs convinced Columbia Records and RCA to try their new style of packaging.
Imperial expanded to seven factories, producing the majority of vinyl record jackets in circulation from the late 1930s to the 1980s. They manufactured for some of the biggest names in music history, including Frank Sinatra, The Beatles, Elvis Presley, Jimi Hendrix, The Beach Boys, and countless others.
As technology evolved from vinyl LPs to cassettes, VHS, and later CDs and DVDs, the Sukoff’s adapted to the changing times. Imperial created collectible box sets for hit shows like The Sopranos and I Love Lucy, as well as for musicians such as AC/DC, Jay-Z, AEROSMITH and Barbra Streisand.
As streaming grew and presented new challenges, we refused to give up. This is when the NEXT GENERATION of our family stepped in, determined to carry on our family’s business legacy. Ira Sukoff, Morris’s grandson, currently manufactures specialty box sets and vinyl albums under the name IPB Packaging. He can be reached here. Meanwhile, Morris’s granddaughter, who is Ira’s daughter is raising funds for a film that shares more of this story and is also expanding her strategy consulting business, which she has named Imperial Paper Box Corp. To book a free 20-minute business consulting call with her or to discuss the film, click here.
For updates, follow us on our Instagram page, @IMPERIALPAPERBOXCORP.